When we are starting our process of setting our intentions we do want to be very clear about where we are consciously directing our minds energy. We do have to get clear on what we are really asking for and from where in your consciousness you are making this request from.
The best example of this is if you want a car the ego may say I want an expensive car so everyone can see how rich I am or great I am. While your spirit may say the car will give you the experience you have been asking for which is freedom. The difference is massive, the ego wants the form and to be special while the spirit is not worried about the form but more about the experience that it will give you.